Black Barbie | Rotten Tomatoes (2024)

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Black Barbie

Synopsis Through intimate access to a charismatic Mattel insider, Beulah Mae Mitchell, Black Barbie delves into the cross section of merchandise and representation as Black women struggle to elevate their own voices and stories, refusing to be invisible. This film is a personal exploration that will tell a richly archival, thought-provoking story that gives voice to the insights and experiences of Beulah Mae Mitchell, the aunt of the Los Angeles-based filmmaker, who spent 45-years working at Mattel. Upon Mattel's 1980 release of Black Barbie, the film turns to the intergenerational impact the doll had. Discussing how the absence of black images in the "social mirror" left Black girls with little other than White subjects for self-reflection and self-projection. Beulah Mae Mitchell and other Black women in the film talk about their own, complex, varied experience of not seeing themselves represented, and how Black Barbie's transformative arrival affected them personally.

Director

Lagueria Davis

Producer

Aaliyah Williams, Lagueria Davis

Screenwriter

Lagueria Davis, Lagueria Davis

Distributor

Netflix

Production Co

Lovely Day Films, Just A Rebel, LinLay Productions, Lady & Bird Films

Genre

Documentary

Original Language

English

Release Date (Streaming)

Jun 19, 2024

Runtime

1h 40m