There are many issues that you must work your music as the SEO of your website. The good news is that there Musical Marketing to help you deal with issues like this. I will answer many of the questions I’ve been asked about SEO.
What is SEO? it stands for Search Engine Optimization which in Spanish means Optimizing your Website for Search Engines; Google, Bing and Yahoo to name the main ones.
What does SEO? SEO is what makes a person, according to their interests, find your website in search engines.
What can help my music? helps’re visible in the search engines and you be found by the right people or in other words your ideal fan.
How does it work? to work you have to establish what are the keywords of your music and add them to the name and description in the meta data of your website. You do not need a webmaster to do so, many blog providers automatically configure it once you enter the blog name and description.
What are my keywords? Your keywords are your stage name, the country where you live, your slogan, your musical genre, the names of your songs and description of your music. If you have a distinctive elements that define your brand and the characteristics of your ideal fan are keywords you can use too. For more information read Did you know that your music is a brand? .
If you do not know the characteristics of your ideal fan I recommend you download my ebook Study of Fan Ideal . It’s free.
Follow these tips as a guide for establishing your SEO:
Make a list of keywords that identify your music.
Write a short paragraph explaining what your music but containing keywords and include them where the description of your website going.
In the name or title of the website you’re going to put your artistic and optional name you can also put your slogan or your country and musical genre. For example: Raymond Zayas – Puerto Rico Marketing Musical.
properly label photos uploaded to your website. In the properties of the image you añadeles a title, description and in the comments area put your url.
You constantly have to publish content to your website and labels put keywords with which your ideal fan will identify with your music.
Eventually you’ll discover new keywords that may be potential to define your music. Remember to update your SEO with those words.
on September 20, 2016
7 essential films for music students
The film industry also has used the musical sphere to produce films can inspire, teach or entertain future musicians
The beginnings of the most popular musicians in history, hard road to success, as well as problems or dilemmas that lie behind the stage, are some of the themes of the music industry film producers have led to the big screen . Ribbons a future musician can learn a lesson, inspiration and even gain courage to face this difficult path. All movies below are available to see on putlocker movies
1. The Blues Brothers
Known in Spain as “The Blues Brothers”, this film released in 1980 mixes humor with music to tell the story of the Blues Brothers. After spending several years in prison for robbery, Jake Blues gets out of prison where he is expected by his brother Elwood. This informs you that the orphanage where they grew up is about to be closed, so both will be proposed to use music as a means to save the site.
2. Yellow Submarine
Based on the Beatles song of the same name, this animated film released in 1968 takes us to see the musical Pepperland hidden paradise under the sea. One day this land in which dominates the music is invaded by the Blue Meanies, characters who hate music. Faced with this problem the mayor of the region Liverpool sends the young Fred, in his yellow submarine, for help. So it will be as it begins to reunite the Beatles.
This American film released in 1984, tells the story of Wolfgang Amadeus Mozart from the vision of Antonio Salieri. Who until then he had been the most prominent court musician of Emperor Joseph II of Austria. However, feeling threatened by the arrival of Mozart, Salieri will do everything to ruin the career advancement of young musician born in Salzburg (Austria).
4. Habana Blues
In 2005 comes to the big screen the film Habana Blues, a Spanish-Cuban production that tells the story of young musicians Ruy and Tito. Their music is a mix of Cuban music with Rock and Roll and Blues. However, the ability to jump to fame internationally hand of a record will you both young various moral dilemmas and difficult decision whether it is worth sacrificing art commercial.
More recently this American film that tells the story of young Andrew Neiman, a promising jazz drummer who decides to enroll in Shaffer, one of the best country music conservatories opened.In this institution, and fierce competition, you will find advice from Terence Fletcher, an abusive conductor who will take the limit just to get his full potential.
6. The Phantom of the Opera
Translated into Spanish as “The Phantom of the Opera”, this film has several film versions is the adaptation of the novel by French writer Gaston Leroux. He tells the story of a man who lives in the basement of the Paris Opera, dedicated to terrorize all entrepreneurs or artists who come to the theater. However, everything will change with the arrival of the young dancer Christine beautiful voice.
7. 8 Mile
Released in 2002 under the name of “8 Mile” is one of the few films of the film industry with rap as a central theme. The argument of the film are the first steps of American rapper Eminem in this musical style; besides it struggles to gain the respect of black rappers who have always dominated the rap environment.
This new post aims to expand an issue that was presented in class, cryptographer job, in this case the musical cryptogram.
The use of musical cryptogram has been much less than other uses of cryptography because of the difficulties of the environment where they have to hide the message, in this case the sound. But throughout history there are many examples of this use of sound, include compositions by JS Bach, Schumann, Brahms, or even modern composers of the twentieth century as Alban Berg or Oliver Messiaen. The best example is the use that gave the famous spy Mata Hari, who used this encryption to send secret messages to his allies.Due to this fact, this form of encryption is often referred to “Encrypting Mata Hari”.
All this technology is based on the association of certain sounds and notes with letters of the alphabet, so that the notes are part of a song, in turn, form the hidden message.Traditionally in many languages different notes have been associated with some letters of the alphabet, so for example the notes LA, would be A, the SI would be the B ect. With this method several composers recorded their names in the works that composed, for example BACH, which following the traditional German nomenclature corresponds to: B flat B, LA corresponds to A, DO is the C and, finally, the SI It represented by the letter H. Compounding that melody obtain the author’s name. Other composers have referred to this same case, “IMPROVISED WALTZ ON THE NAME OF BACH” of Poulenc. Generally this corresponds to a simple encryption encryption sustición, which is one of the simplest there, corrrespondiendo, for example to the next sample:
With this simple tactical wheel we could transmit messages in the form of innocent tonillos, for example:
However, this method can be complicated, and there are documented examples of codes that use both variations in tone and frequency using keys. That is, like the current encryption system is based on the famous public and private key, there are examples of similar constructions in the audio giving each person a melody, private “key” as well as a public. The value of this system, mainly as a curiosity, lies in the difficulty they may have the machines to identify slightly modified melodies, difficulty that we as humans do not possess.
on August 21, 2016
Music and SEO: how to optimize the experience of fan
A band can avail the benefits of SEO just like they do trademarks. The factors of SEO positioning apply equally to all.
But music , characterized by the uniqueness of who creates, interprets or executes, demand another type of SEO strategy – it’s the local seo gold coast.
In this article you will find a list of ideas and SEO actions to increase the visibility of a digital music group in each of their publications.
The fan defined keywords
Conceivably most users discover music groups launching generic queries on search engines (eg “madrid jazz trio”, “indie rock group”, etc.) but do so through various forms: recommendations specialized media, apps , services suggestions in streaming …
And so an SEO strategy focused on positioning a band using generic keywords will be inefficient.
On the one hand, the band will compete with a vast number of media and websites that generate huge amounts of content and on the other, compete with well positioned historical bands.
Let’s change the focus.
The user does not discover groups through keywords generic but the fan does seek specific information about the group that follows or just discovered .
This is shown by the predictions of Google Instant search.
In this perspective, it makes more sense to meet the specific inquiries fan who ultimately define keywords and content to optimize.
The group will get results to guide the SEO strategy to online fan experience , ergo promote their access and permanence in the digital ecosystem of the music group .
Once discarded generic keywords is appropriate to develop a list of specific keywords that include the name of the group, their music and / or terms directly related (concerts, song titles, albums, etc.).
The list of keywords is the core on which to work the contents in order to associate them with the intention of finding followers.
You do not know where to start?
In that case the tools keyword research can be useful for ideas and develop your list.
An example. In the next image Keyword Planner keyword suggestions associated with Vetusta Morla and search volume for each are shown.
But first of all keep in mind that SEO is not a set of actions that apply once, it is an ongoing process that requires commitment and long term vision.
Once the time to optimize, optimize bet one come keyword -can be formed by various terms- for each url.
And from there use it as much as possible: urls, description , headings, in the Alt attribute of images … yes, always in a natural way. Over-optimization can be penalized by search engines.
Website: ecosystem epicenter of the music group
The website is the official channel of information for fans in which offer valuable information and news about the band.
In turn should act as a directory of the digital ecosystem, also funneling traffic to external sites -enmarcados in strategy- where their content (shops, Youtube, agency management, etc.) is housed.
And like many other digital projects since the launch of the website of the music group it is necessary to focus on:
Build your audience : it is essential to have a good capture tool emails to build a database of supporters.
The group email allows direct communication with the fan and visits to the site by adding links in communications. And no doubt, email marketing continues to be an effective sales channel.
Knowing the user : use a web analytics tool to understand the behavior of users, geographic location or sources of site traffic.
But especially to monitor how you approach or not the goals you have set.
Keep it simple : both SEO level impact on user experience, the site must satisfy optimum usability and loading speed, structure or adaptation devices, among other properties.
Structured data are specific tags (or microdata) that you can add in the HTML code of a web page. Invisible to the user but of great value to the search engines.
The community Schema.org , driven in 2011 and funded by Bing, Google, Yahoo and Yandex develops an extensive vocabulary employing structured data search engines.
These data allow searchers to understand the published, presenting more accurately and more attractive to users form content.
Schema has structured data bands , songs , albums , concerts , music videos , music stores and so on , that help describe the content, meaning and the relationship of the data (context).
Okay, but structured data improve ranking positions? Not necessarily but you can provide more visits.
A bookmarked web page structured data will not appear above but can increase your CTR (clickthrough rate relative to the number of prints) by how it is presented in the results list.
At the same time, structured data make “eligible” to a website to appear in the Knowledge Graphs (and the Now Cards) that Google started using lists of results in 2012.
Knowledge Graph improves search results, offers multiple answers to the same query and allows the user to explore in greater depth the result by clicking on an item.
You’ve seen it many times and you’ve probably come to him, right?
Using structured guarantees you not appear in the data Knowledge Graphs -the relevance and website traffic is determinante- but your chances are increased, as indicated by numerous publications.
Eg: Musical artists: your official tour dates in the Knowledge Graph , Upcoming Events In The Knowledge Graph .
List of concerts
When display events in the Knowledge Graph , Google gives priority to information published on the official website of the group.
The structured event data allow concerts appear on a list or on a carousel in search results, as shown in the image.
The event marked structured data can be entered manually or without edit HMTL through the website code marker data Search Console , located in the Appearance block search.
Google also recognizes markup for events on a website by certain plugins and widgets compatible with WordPress, Joomla, Bandzoogle, BandPage or ReverbNation among others.
Biography and discography
Bio section is an opportunity to provide content of interest to fans through different pages with more depth to each of the members of the musical training.
Pearl Jam, the popular alternative rock band from Seattle, is an example of how to dedicate a URL to each of its components adding value to followers.
Through a micro-interview, the musicians talk about their first instruments, what pushed them to the world of the interpretation or the first concerts that influenced their music.
The classic option is that individual pages are optimized for the name of each artist and depend hierarchically on a page that exposes the history of the group as a whole.
The discography of the group can be treated the same way. That is, a main page that the complete discography and a set of sub-pages optimized for the title of each album is compiled.
Songs and lyrics
The title and lyrics of the songs are perfect content for search engines: pure text. And the group’s website is the best place for the fan in resorting to this content.
Why not exploit it?
Check out the website to see how Metallica fans delight with text content on the titles and lyrics (eg Enter Sandman , Whiskey in the Jar ).
Wikipedia and MusicBrainz
Appearing in both digital repositories generates traffic to the website of themusic group and also favors its appearance in the Knowledge Graphs .
The music group can contribute to MusicBrainz adding information to the database at any time, although an emerging or unknown group.
By contrast Wikipedia publications it based on relevance.
Before starting the process for a page on Wikipedia is necessary to assess the relevance of the group .
The promotional pages are deleted by the Wiki librarians within hours (thankfully).
Internet music and videos is positioned at the top of the rankings, especially for song search.
Have a channel and address practices SEO for Youtube is a basic necessity for the music group.
To keep the user in the digital ecosystem is key use “cards” and “notes” that suggest the subscription channel, watch another video or visit the website of the music group.
And playlists increase the number of video playback.
It is the only social network that its search engine algorithms have full access to grant certain authorship and relevance to social content.
This does not mean that Google does not consider important signals of other social networks. It takes them into account but with nuances.
In the following video Matt Cutts explains, among other things, the difficulty of the search engine to understand the identity, relevance and relationship between the various accounts and profiles.
(When asked a user: Are Facebook and Twitter signals part of the ranking algorithm How much do they matter?)
Paragraphs “publications” and “information” Google+ profile and especially the block called “links” allow the seeker to know the digital identity of entities that do not use structured for that purpose (data corporate contacts , logo , social networking profiles ).
Create a Google+ profile verified (as a brand), include links to the website and other social profiles help Google to recognize the digital identity of the band.
Both the relevance and transparency of authorship as integration with other applications (Maps, Youtube, Images, etc.), Google+ SEO produces higher impact, provided that the published content is considered valuable by other users (+1, shares , etc.).
Summary and Conclusion
SEO guide the strategy towards the fan experience helps capture and keep the user in the ecosystem of the music group.
In this sense, structured data is a valuable resource for search engines and in turn is the key to appear in the Knowledge Graphs .
On the Internet you compete for attention and music groups do not escape this reality with boundless musical offerings available.
Hence the need to develop and optimize its ecosystem, using the group’s website to build your audience so as to drive traffic to third parties to help turn your objectives.
In this post we have collected only a few ideas to increase the visibility of a band but there are many others to write.
on August 17, 2016
The electronic cigarette that plays music
Undoubtedly fashion electronic cigarettes still booming, although it has divided the scientific community about how harmful or not you can be, the latter is the launch customizado a alsocigarette that when you turn the song sounds “The Hills” of The Weeknd .
Inspired by the artwork of Canadian artist latest album “Beauty Mehind The Madness” , this musical electronic cigarette has been developed by one of the most important companies in that market, PAX and also here are the best electronic cigarette 2016
The design includes the famous logo “XO” The Weenknd and a yellow LED light, distinctive color of their recent album, the reason for this release is to celebrate the new tour by the United States and Canada in which the artist will be presenting live her album.
The launch of this electronic cigarette will be released on November 11th in a limited edition at a price of $ 324.99
The distinctive and airy sound of the Key Harp "Nyckelharpa" sampled in detail.
The bowed sustained instrument has both straight notes (2 velocity levels)
and half note glissando "up" and "down" and 2 velocity levels of the
resonator strings as release samples. Key click noises, both "up" and "down".
Plectrum picked version with 2 velocity levels.
47 unique "clicks", "knocks", "hits" and "scrape" noises.
The complete CD-ROM contains 289 individual 24 bit Stereo WAV samples and
11 programs each for HALion 1.* and NI Kontakt 1.2.
The CD-ROM has color label artwork and are delivered in a black "Slim Chase"
The Swedish Key Harp is also divided into 3 SampleSets for download
Whitenoise Audio have released a humongously complex additive VSTi synth for Windows they call, uhm "White Noise Additive Synth". It does additive synthesis, of course, but it als allows you to draw your own waveforms, timbral changes and filters. You can even load a .BMP file to use as a spectrum. And if that isn't enough, it also does vocoding *and* it has a bunch of formant filters. All this can be yours for USD 99.
The CD-ROM contains 567 individual 24 bit Mono WAV samples and
17 programs, each for HALion 1.*, HALion 2.01 and NI Kontakt.
Almost every note has been sampled with 2 velocity levels and individual release samples.
It’s the bellow in/out dragging that’s splitted into velocity zones.
All samples have been tweaked for playability and realism within the sample programs.
You get a fast response when playing, no need for staccato samples.
The modulation wheel gives you the ability to do manual vibratos. All 5 key register positions has been sampled and divided into 4 * 4 + 1 sample programs: “Mini”, “Optimal”, “Extended”, “Dream” and “Noise”. No basses.
You get the "Pianica 32A" SampleSet for FREE with the CD-ROM and the Weltmeister Accordion BUNDLE (HALion/Kontakt Download)
Weltmeister Accordion CD-ROM 49$
Weltmeister Accordion BUNDLE (HALion/Kontakt Download) 42$
There's a new version out of production suite Orion. The most important new feature is that it now supports realtime multitrack ASIO recording. Oh, and there's a bunch of new effects to play with as well.
ArtWonk is an "Algorithmic Music & Art program", meaning it's an application that helps you design software constructions that more or less generate sound by themselves. And more. The rather good electronic music portal Electro Music is running a review of it.
Audiobulb is commited to supporting innovative electronic artists. To reinforce this focus we have updated the site to include a new CREATE page. This sections contains Virtual Studio Instruments (VSTi), high quality wav samples and synth patches. All of this is free to download and use.
To celebrate this initiative Audiobulb has teamed up with electronic artist and programmer Dropkik to bring you the ABulb VSTI. This innovative virtual studio synth is designed to plug into your software studio environment and deliver unpredictable audiobulb acoustic elements.
Buy and download SampleSets direct, for a much descent price!
First out is the "PRODUCER SERIES Treated Drums".
Carefully edited and selected drum sets mainly designed by Swedish top chart producers for modern Pop/Rock/RnB music productions.
Each volume contains 60+ samples 4 octaves with different logically layered out kits that match each other and a fifth octave with cymbals, effects and additional percussion. Proved to sound good together and fits in the mix.
These sets are made to offer an up to date sound for “MTV Chart” pop/rock styles.
Music producers with top chart songs on their conscious and sound design skills made these sets. You can’t get nearer to “the source” than this!
Listen to the DEMO songs and buy at: www.precisionsound.net
Introduction price is 10$ for each SampleSet.
Upcoming SampleSets in the very near future is:
Camel Audio, the makers of the CamelPhat plugin, have created their first VST instrument. It's called Cameleon 5000 and it's an "Additive Morphing Resynthesizer", meaning you can load samples in it and then mess them up. It's got a noise generator, 64 detunable partials and much, much more. If you want to read an alternative, highly informative press blurb thingy, try EM411